Sherry Phan- MA User Experience Design
My projects as a UX Designer and aspiring UX Engineer
These projects show my MA UX Design journey at SODA, MMU. I learned to build digital projects from core UX principles, working with real users and analysing the data I collected from them. They helped me fix a habit in my design process: jumping to a solution without thinking about users. The course also taught me to slow down, read more, observe more and strengthen my critical thinking.
Every project required me to apply UX methods and principles. I followed the same process each time: define the problem, find users and engage with them to understand their pain points, then ideate, design solutions and test them. I also used AI to build rapid prototypes, which saved time and let me get user feedback sooner, so I could keep analysing and improving my designs. It also helped me rebuild my coding skills, which come from my previous background.
These are pieces of work I'm proud to share. They also mark the end of my Master's degree chapter and motivate me to keep going and push myself further.
